![\"April](\"https:\/\/travel2some.com\/wp-content\/uploads\/2025\/02\/April-Fair-Tio-Pepes-Iconic-Hat-Graces-Seville-.jpg\")
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Gonz\u00e1lez Byass is thrilled about the upcoming April Fair. To celebrate, the brand managers have decorated the tram that goes to the fair with the recognizable Cordovan hat that’s famously linked to their wine, which is sold in over 102 countries.<\/p>\n
The T\u00edo Pepe bottle became iconic in 1935 when Luis P\u00e9rez Solero, who was in charge of promotions at Gonz\u00e1lez Byass, dressed the sherry bottle in a red jacket, hat, and guitar. By 1936, this unique bottle design took center stage at the Valencia bullring during Fallas, where bullfighter Ventura ‘Venturita’ N\u00fa\u00f1ez dedicated his performance to it.<\/p>\n
Since then, T\u00edo Pepe has been deeply woven into Spain’s cultural and social fabric. Its most famous advertising effort is undoubtedly the huge sign featuring the T\u00edo Pepe bottle, which has been a staple in Madrid’s Puerta del Sol for many years. This figure has become one of Spain’s key symbols over the past two centuries and has inspired countless designers and artists worldwide, including icons from Pop Art to Surrealism like Picasso.<\/p>\n
But let’s get back on track\u2014Seville\u2019s tram is now decked out for the April Fair! Gonz\u00e1lez Byass has dressed the tram in the T\u00edo Pepe style, complete with a polka dot outfit and a wide-brimmed hat. It’s the perfect attire for celebrating Seville’s most significant event, the famous April Fair.<\/p>\n
Until May 3rd, everyone in the city will be able to see this imaginative and vibrant campaign, adding a splash of color to historic landmarks like the Cathedral of Santa Mar\u00eda de la Sede and the Giralda. Both residents and tourists visiting the fair will get to witness this festive tram, making it a perfect subject for countless photos on Seville\u2019s lively streets.<\/p>\n","protected":false},"excerpt":{"rendered":"
Gonz\u00e1lez Byass is thrilled about the upcoming April Fair. To celebrate, the brand managers have decorated the tram that goes to the fair with the recognizable Cordovan hat that’s famously linked to their wine, which is sold in over 102 countries. The T\u00edo Pepe bottle became iconic in 1935 when Luis P\u00e9rez Solero, who was […]<\/p>\n","protected":false},"author":1,"featured_media":1106,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultural-experiences"],"_links":{"self":[{"href":"https:\/\/travel2some.com\/index.php\/wp-json\/wp\/v2\/posts\/1107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/travel2some.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/travel2some.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/travel2some.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/travel2some.com\/index.php\/wp-json\/wp\/v2\/comments?post=1107"}],"version-history":[{"count":1,"href":"https:\/\/travel2some.com\/index.php\/wp-json\/wp\/v2\/posts\/1107\/revisions"}],"predecessor-version":[{"id":1108,"href":"https:\/\/travel2some.com\/index.php\/wp-json\/wp\/v2\/posts\/1107\/revisions\/1108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/travel2some.com\/index.php\/wp-json\/wp\/v2\/media\/1106"}],"wp:attachment":[{"href":"https:\/\/travel2some.com\/index.php\/wp-json\/wp\/v2\/media?parent=1107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/travel2some.com\/index.php\/wp-json\/wp\/v2\/categories?post=1107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/travel2some.com\/index.php\/wp-json\/wp\/v2\/tags?post=1107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}